CUSTOMER: Upstalsboom Wellness Resort Südstrand, Föhr
TASK: Conception and project management of a live event for the hotel’s brand marketing
IDEA : »Stories from the South Beach« – a literary series with stories on the subject of travel, told by prominent personalities from culture and the media
JOB : Event conception | Branding | Networking | PhD | Artist support | Technical advice | Press work
PERIOD : 2019
Project description
Storytelling is not a new hat on Föhr, but a long-cultivated custom: the island sailors repeatedly brought back exciting stories from their adventurous journeys and shared them with those who stayed at home. A tradition that deserves to be spun on.
For the opening of the Upstalsboom Wellness Resort Südstrand in Wyk auf Föhr, HEINEKOMM therefore developed the literature series »Stories on the Südstrand«. On several evenings, modern globetrotters reported on what they were able to experience on their travels. The moderator Bettina Tietjen, an enthusiastic camper, whetted the appetite for improvised adventures. The literary critic and always traveling by train, Dennis Scheck, studied together with the actress Nina Petri the recently rediscovered historical Baedeker volume »Handbook for Fast Travelers«. The hotel restaurant offered culinary accompaniment to match the theme of the respective evening.
The series not only delighted the audience. For the hotel, it primarily supported networking with cultural workers and multipliers interested in culture.
Feedback
»As a wellness hotel on Föhr, we also want to be a meeting point for people where you can experience entertainment and culture. The series of literature ›Stories on the South Beach‹ represents an important milestone in our young hotel history on our way to regularly establish attractive and unique events on the south beach. During the conception and implementation, we benefited from HEINEKOMM’s expertise, creativity and extensive network. «
Hauke Petersen, Hotel Director Upstalsboom Wellness Resort Südstrand